Stand up pouches (also known as doypacks) are flexible packaging bags designed with a bottom gusset that allows the pouch to stand upright on shelves. They combine strong product protection, excellent shelf presentation, and cost efficiency, making them one of the most popular packaging solutions worldwide.
Stand up pouches are widely used across food, beverage, pet food, household, and industrial markets as a modern alternative to bottles, jars, and boxes.
Why Choose Stand Up Pouches?
Stand up pouches offer multiple advantages compared to traditional packaging:
- Excellent shelf visibility & branding
- Lightweight and space-saving
- Lower transportation and storage costs
- Strong barrier protection
- Easy to use and resealable
- Customizable for many applications
Structure & Materials of Stand Up Pouches
Stand up pouches are made from laminated multi-layer films, engineered for durability and barrier performance.
| Layer | Common Materials | Function |
|---|---|---|
| Outer layer | PET, BOPP, Nylon | Print quality, strength, heat resistance |
| Barrier layer | Aluminum foil, EVOH, AlOx, SiOx | Oxygen, moisture & light barrier |
| Inner layer | PE, CPP, RCPP | Heat sealing, food contact safety |

Types of Stand Up Pouches
1. Standard Stand Up Pouches
- Bottom gusset only
- Suitable for snacks, powders, dry foods
2. Zipper Stand Up Pouches
- Reclosable zipper
- Ideal for multi-use products
3. Spout Stand Up Pouches
- With spout and cap
- Used for liquids and semi-liquids
4. Flat Bottom / K-Style Pouches
- Box-like shape
- Premium appearance for coffee and pet food
5. Retort Stand Up Pouches
Used for ready meals, soups, baby food
Heat-resistant up to 121–125°C
Applications of Stand Up Pouches
Food Packaging
- Snacks & nuts
- Coffee & tea
- Sauces & condiments
- Frozen foods
- Baby food & purees
Pet Food Packaging
- Dry pet food
- Wet pet food
- Treats & supplements
Non-Food Packaging
- Detergents & cleaners
- Cosmetics & personal care
- Agricultural products
- Chemicals & powders